SEO Services by Toledo SEO Wizard ~ What To Expect

Digital Marketing Toledo, WebSite Design Toledo, .Website Re-Design Toledo

Here is a description of our processes and procedures at BIG Marketing Solutions, home of GooglePageOneSEO.com with services by the Toledo SEO Wizard Lonn Dugan.

Client Requests Quote:

Organic Search Engine Optimization, PPC, Services

We send a Discovery Form Questionaire for client to complete to provide information about client preparedness, goals and scope of work to be engaged. Upon receipt of completed Discovery Form, a meeting is held in person or via internet or video conference, as needed, to clarify any questions so that an appropriate proposal can be developed.

We Send Proposal:

Digital Marketing Toledo, WebSite Design Toledo, .Website Re-Design Toledo

A Marketing Services Agreement is sent to client including scope of work, terms of service agreement, and payment options ranging from advance payment to monthly payment depending on scope of project and hours required. The quote is shared via online document service allowing digital signatures.

Acceptance:

Organic Search Engine Optimization, PPC, Services

Upon approval of Marketing Services Agreement, work will be scheduled.

Previous commitments, client preferences, and client availability to participate may affect schedule or delivery timetable.

Performance / Time To Launch:

Digital Marketing Toledo, WebSite Design Toledo, .Website Re-Design Toledo

Completion of service or time to launch will depend on the scope of the project and client preferences. Some services are completed in a few days to one week. Some services include ongoing program components such as continual content strategy and content creation, search rank tracking, website updates, blogging, publicity, and etc. These can be scheduled weekly, monthly or monthly per client preference.

Invoicing / Payments / Release Of Work:

Organic Search Engine Optimization, PPC, Services

Billing is via PayPal. Remittance can be via PayPal or via check. Work can be stopped and services suspended in event of non-payment.

Steps in a Typical SEO Service Project:

Receive Request for Quote, Send Discovery Questionnaire
Conduct Discovery Meeting to Clarify Client Info Provided On Discovery Form
Send Proposal, Receive Approval or Feedback Calling For Updated Proposal to Receive Approval
SEO Keyword Brainstorm Session To Obtain Client Input
Evaluate Client Supplied SEO Keywords and Extend / Modify List Based On Our Expertise
Run Baseline Reports On Search Frequency, Beginning Client Search Rank, Beginning Competitive Search Rank
Review Baseline Reports With Client, Providing Professional Advice and Consultation About Priorities

Depending on Scope of Work, Some or All of the Following Steps Will Follow:

Setup / Configure Google Search Console, Google Analytics, Google Adwords, Rank Tracking Dashboard with Reporting
Review Baseline Google Analytics Key Performance Indicators (KPI)
- Current Site Traffic
- Visitor Demographics
- Visitor Geographic Data
- Visitor Acquisition Channels
  - Review Organic SEO, PPC, Social, and Referral Sources
    - Bounce Rate
    - Time On Site
    - Pages Per Session
    - Goal Accomplishment
    - Other As Identified
- Provide Google Adwords PPC Campaign Suggestions According To KPI Based On
  - Search Volume
  - Competition
  - Cost
- Develop List Of Prioritized Keywords Based On KPI such as Current Rank, Potential Value, and Competition Level
  - Generally Focus on Top 10 First
  - Add More Keywords Over Time
- Develop Content Strategy for On Page SEO
  - Conduct Opportunity Analysis
    - Review Website And Current Content Strategy / SEO Development / Execution
    - Make Recommendations Regarding Most Desirable Keywords Based On KPI Such AsKeywords Closest to Making Top 10 Page One Results
    - Search Volume Including Long Tail Considerations
    - Keywords Closest to Making Top 10 Page One Results
    - Goal Completion
    - Conversion Rate
  - Write and Develop Suitable Content and/or Media
    - Implement On-Page SEO With Website Page ReWrites, Blog Posts, Functionality Extensions
- Develop Content Strategy for Off Page SEO
  - Conduct Opportunity Analysis
    - Review Social Media Presence And Current Content Strategy / SEO Development / Execution
    - Make Recommendations Regarding Most Desirable Off-Page Placement of Content and Links Based in KPI Such As:
      - Keywords Closest to Making Top 10 Page One Results
      - Search Volume including Long Tail Considerations
      - Goal Completion
      - Conversion Rate
  - Write / Develop Suitable Content and/or Media
    - Implement Off-Page SEO with Creation of or Update of Social Media Profiles, Blogs, Listings, Memberships, etc. as indicated
- Review Progress, Provide Reports, Make Adjustments, as Necessary or Client Wishes

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